Adstream – Wayfinder Design System

Table of contents Background Research Foundations Visual design Tooling Conclusion About the project This was an effort to lay a foundation for all of Adstream’s future products, facilitate the work of both design and development teams, reducing the time it takes to create and deploy new features or modify existing ones by creating a UI… Continue reading Adstream – Wayfinder Design System

Adstream – Library

Table of contents Background Research Visual design Conclusion About this project This project kicked off my role as I joined Adstream in April 2016, at a time when the company was experiencing significant growth and a chain of many important events such as the acquisition of Dubsat, massive growth in Brazil due to a partnership… Continue reading Adstream – Library

Adstream – InDesign Plugin

What I did I worked closely with the senior interaction designer, the product manager for Library, members of the Print Support team and a team of developers, on everything ranging from interpreting high level requirements, producing flows, scenarios, sketches, wireframes, user tests, visual designs, prototypes, interactions and micro-interactions and all sorts of UI/UX explorations, through… Continue reading Adstream – InDesign Plugin

Adstream – Costs Module

Table of contents Background Research Visual design Conclusion About the project Adstream partnered up with P&G to develop an advertising production costs estimation module within the Adstream Platform’s Projects area that – according to P&G’s estimates – will save them approximately US$500 million a year by allowing them to track their production expenditures every step… Continue reading Adstream – Costs Module