British-Brazilian dual citizen
London, UK
+44 (0)752 517 1992
marcelodavanzo@gmail.com www.marcelodavanzo.comFull rights to work in the UK.
References available upon request.
I'm a product designer with 8 years' experience and a passion for creating high quality, carefully crafted and engaging digital products that people love to use. I thrive in fast paced, ambitious product teams where I can put my visual, UX and interactive design skills to good use. I'm a systems thinker who enjoys optimising processes, writing good documentation, getting involved in user research, looking at analytics and have a passion for web technologies, front-end development and all things design related.
Leading Depot – the Trainline Design System – workstream across all surface areas and teams (native and web). Establishing a Design Systems practice at Trainline, including processes, tooling, documentation, and implementation of the system.
Working on the desktop / mobile web clusters alongside Project Owners, Engineers, Researchers and Data Scientists. Exploring on the direction of the product and building features to satisfy business and customer goals to support our growth. Using data to understand opportunities and measure how design changes and new features affect the product and our customers.
Help drive the user experience, interaction and visual design throughout the entire project lifecycle from initial idea generation, sketches, user flows, wireframes and prototypes to the delivery of visually rich, inspiringly simple and easy-to-use experiences that solve complex problems and suit multiple workflows.
I'm also an active contributor to Adstream's UI pattern library, evolving and further developing it into a design system that is functional, consistent, elegant and flexible enough to suit the ever-changing needs of the business.
Conception, deployment and maintenance of various MailOnline / DailyMail.com websites and tools for UK, US and Australian markets.
Creation and execution of digital advertising campaigns for clients and media agencies while assisting them in solving their commercial needs with new and innovative thinking.
Research, creation, prototyping, testing and deployment of new bespoke ad format solutions for mobile / tablet, alongside the development team responsible for the iOS and Android apps, Ad Operations and UX teams.
Design of the main online product on desktop and mobile. Digital production (design and code) of blogs, microsites, widgets, content pages, display and rich media ads, HTML email templates and key retention campaigns. Also designed print material such as leaflets, letters, brochures, signage (roll-up banners, panels) as well as merchandising material (t-shirts, caps, mugs, etc.) for countries with BC Group operations. Ensured branding and overall experience was consistent across all platforms.
English (fluent), Portuguese (native), Italian (intermediate)
Creative (art direction, copywriting and digital production), media buying and planning, market research, strategic planning, retail strategy (POS, wholesale, fashion), marketing, consumer psychology, history of arts, advertising photography, business law.