British-Brazilian dual citizen
+44 (0)752 517 firstname.lastname@example.org www.marcelodavanzo.com
Full rights to work in the UK.
References available upon request.
I am a designer with 12 years' experience and a passion for creating highly engaging and delightfully usable digital products. I am experienced in UI design, UX, interactive / visual design, web technologies, front-end development, research, data analysis and have delivered projects for various brands across multiple verticals.
Help drive the user experience, interaction and visual design throughout the entire project lifecycle from initial idea generation, sketches, user flows, wireframes and prototypes to the delivery of visually rich, inspiringly simple and easy-to-use experiences that solve complex problems and suit multiple workflows. My role is to create forward-thinking elegant solutions by understanding project requirements and collaborating with product managers, other designers, developers, clients and other stakeholders.
I'm also an active contributor to Adstream's UI pattern library, evolving and further developing it into a design system that is functional, consistent, elegant and flexible enough to suit the ever-changing needs of the business.
Conception, deployment and maintenance of various MailOnline / DailyMail.com websites and tools for UK, US and Australian markets.
Creation and execution of digital advertising campaigns for clients and media agencies while assisting them in solving their commercial needs with new and innovative thinking.
Research, creation, prototyping, testing and deployment of new bespoke ad format solutions for mobile / tablet, alongside the development team responsible for the iOS and Android apps, Ad Operations and UX teams.
Design of the main online product on desktop and mobile. Digital production (design and code) of blogs, microsites, widgets, content pages, display and rich media ads, HTML email templates and key retention campaigns. Also designed print material such as leaflets, letters, brochures, signage (roll-up banners, panels) as well as merchandising material (t-shirts, caps, mugs, etc.) for countries with BC Group operations. Ensured branding and overall experience was consistent across all platforms.
Reporting into the Marketing Manager, I provided trade marketing support for shows and exhibitions, organised customer relationship events, press relations, advertising efforts in liaison with McCann Detroit – our global ad agency. Also pro-actively served as an in-house designer, creating display ads, digital and print advertising material.
English (fluent), Portuguese (native), Italian (intermediate)
Creative (art direction, copywriting and digital production), media buying and planning, market research, strategic planning, retail strategy (POS, wholesale, fashion), marketing, consumer psychology, history of arts, advertising photography, business law.